Africa has always been at the center of travel for adventure, wildlife and serenity. Therefore, it becomes necessary for all African Tour Operators and DMCs to promote their services and offerings to the rest of the world promptly. I am sure, most of you must have already taken steps to promote your business and presented to the world what your business offers.
But, is that enough? Does your efforts yielded desired results? If yes, Great. Good luck. If No, then read on.
Inbound tour operators and Destination Management Companies (DMCs) have to promote themselves and invest heavily on the advertisements, promotions, contracting with travel agents and then wait to get business from them. You ultimately land up in spending hours in manually creating quotations and confirming quotations to bookings but with less or no result at times. Resulting into increased loss of time and efforts and reduced efficiency.
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